Many Enterprises still have business-critical applications that need traditional services, e.g. Serial, TDM, ISDN. They have no plans to migrate from these traditional services simply because it is not seen as a business priority – they would rather focus on running and growing their business rather than their IT systems.
The service provider wants to switch-off their legacy networks – some have already announced dates for a switch-off and these legacy applications will often account for only a very small part of the Enterprise’s telecommunications spend – this total spend is likely to be significant and these customers are likely to be loyal long-standing customers.
If their service provider forces them to migrate to IP/ MPLS / Ethernet services it will result in resentment and their loyalty to the service provider will be severely reduced.
Previously these customers have not been targeted by those Service Providers that have modern Ethernet-based networks due to their dependency on traditional services. However, Liberator™ changes that.
By deploying Liberator™ products at the customer’s premise Service Providers can deliver the traditional services that are key to these enterprises. Therefore they can now target these attractive, high-spending accounts.